Real campaigns.
Real numbers.
Every metric below is pulled directly from live Meta Ads Manager accounts. No estimates. No inflated figures. Screenshots included.
Case Study 01 — D2C Scale Campaign
₹9.23L Spend.
₹9.23L Spend.
₹62.13L Revenue.
6.73x ROAS in 24 Days.
Full-funnel Meta Ads management for a D2C brand. Built and scaled a structured campaign architecture across multiple ad sets — TOF prospecting, MOF retargeting, and BOF conversion campaigns running simultaneously.
Campaign Period
Jun 1 – Jun 24, 2026
Purchase ROAS
6.73x
Average across all ad sets
Total Revenue
₹62.13L
Direct website purchases
Total Spend
₹9.23L
Across all active campaigns
Total Purchases
2,153
Website purchase conversions
What I Did
- Built full-funnel campaign structure — separate campaigns for prospecting, retargeting, and conversion at each stage
- Identified high-performing ad sets (3 tagged "High performing") and scaled them 20–25% every 48–72 hours to protect ROAS
- Maintained average CPA of ₹428.75 against average order value of ₹2,885.89 — strong margin protection
- Best individual ad set hit 10.60x ROAS on a ₹10,158.68 spend — 47 purchases at ₹216.14 CPA
- Kept 10 ad sets active simultaneously with no audience overlap through structured exclusions
Key Outcomes
- Best single ad set ROAS: 10.60x — ₹1,07,688 revenue from ₹10,158 spend
- Second strongest: 10.10x — ₹1,12,894 revenue
- Average purchase value held at ₹2,885 — no discount dependency
- 166 purchases from single best-performing ad set at 6.76x ROAS
- Total reach: 624,832 unique users. Total impressions: 798,117
Ad Sets Performance — Jun 1–24, 2026 — Meta Ads Manager
Case Study 02 — High-Volume Ad Account
₹12L Spend.
₹12L Spend.
5.42x Avg ROAS.
1,519,727 Total Reach.
Managing a high-volume Meta Ads account across 15+ simultaneous ad sets. Maintained consistent profitability at scale — multiple ad sets marked "High performing" by Meta's algorithm throughout the month.
Campaign Period
Jun 1 – Jun 30, 2026
Average ROAS
5.42x
Across 15+ active ad sets
Total Spend
₹12.03L
Full month budget managed
Total Impressions
47.8L
Across all placements
Total Reach
15.2L
Unique users reached
Account Management
- Managed 15+ simultaneous ad sets with zero audience overlap — clean campaign architecture throughout
- Peak single ad set ROAS: 11.53x — 7 purchases at ₹133.29 CPA with ₹1,536.71 avg purchase value
- Second best: 7.09x ROAS — 73 purchases, ₹93,986 revenue at ₹5,000/day budget
- Highest volume ad set: 1,205 purchases at 6.74x ROAS — ₹13,76,589 revenue
- 3 ad sets flagged "High performing" by Meta algorithm — indicating efficient delivery
Scale Indicators
- Single ad set drove 1,547 purchases at ₹2,299,691 revenue — 5.78x ROAS "High performing"
- 406 purchases from one ad set at ₹507,818 revenue — 5.91x ROAS
- Maintained consistent 5x+ ROAS across most ad sets at this budget level
- Average CPA held steady across scale — no ROAS degradation as budget increased
- Highest volume month with profitability maintained across all active campaigns
Ad Sets Overview — Jun 1–30, 2026 — Meta Ads Manager
Case Study 03 — Premium Ecommerce: Peak ROAS Day
8.80x ROAS.
8.80x ROAS.
₹3.56L Revenue.
In a Single Day.
A single-day snapshot of a premium ecommerce brand's Meta Ads account. Average purchase value of ₹2,876 — luxury positioning maintained while scaling efficiently.
Campaign Period
June 27, 2026 (Single Day)
ROAS (Single Day)
8.80x
Average across all ad sets
Daily Revenue
₹3.56L
Direct website purchases
Daily Spend
₹40,532
Total across active ad sets
Avg Order Value
₹2,876
Premium positioning held
Standout Metrics
- Single best ad set: 16.28x ROAS — 7 purchases at ₹245.91 CPA with ₹4,004.57 avg purchase value
- Second: 13.07x ROAS — 16 purchases at ₹251 CPA, ₹52,475 revenue
- Third: 12.21x ROAS — 2 purchases at ₹266 CPA, ₹6,496 revenue
- Fourth: 12.11x ROAS — 28 purchases at ₹204.27 CPA, ₹69,258 revenue
- 124 total purchases on the day at an average ₹326.87 CPA
What Made This Work
- Premium audience segments with high-intent retargeting driving the 12–16x ROAS ad sets
- Average purchase value of ₹2,876 maintained — no discounting required for volume
- Efficient CPA at ₹326.87 average against ₹2,876 AOV = strong unit economics
- Clean budget pacing — spend distributed across ad sets without single point of failure
- Results consistent with preceding days — not a one-off spike
Ad Sets Performance — June 27, 2026 — Meta Ads Manager
Case Study 04 — Lead Generation: Dual-Channel Strategy
2,020 Leads.
2,020 Leads.
₹59.87 Average CPL.
Meta + WhatsApp.
Dual-channel lead generation strategy across Meta Lead Form campaigns and WhatsApp Messaging campaigns. Consistent CPL maintained across 6 campaign cycles over 3 years of account management.
Campaign Period
May 27, 2023 – Jun 27, 2026
Avg. Cost Per Lead
₹59.87
Across Meta + WhatsApp campaigns
Total Leads
2,020
Form + WhatsApp combined
Total Spend
₹2.39L
Across all 6 campaigns
Total Reach
6.24L
Unique users across period
Campaign Breakdown
- Meta Leads (Jun 25): 512 leads at ₹68.52 CPL — ₹500/day budget, 2,05,874 impressions
- WhatsApp Leads (Jun 24): 286 conversations at ₹54.72 CPL — most efficient channel
- Meta Leads (Jun 17): 341 leads at ₹72.18 CPL — ₹24,598 total spend
- Meta Leads (Jun 3): 429 leads at ₹66.45 CPL — second highest volume campaign
- WhatsApp Leads (Jun 1): 254 conversations at ₹56.91 CPL — ₹400/day budget
Strategy Insights
- WhatsApp campaigns consistently delivered lower CPL than Meta Form campaigns — 15–20% cheaper on average
- ABO (Ad Budget Optimisation) structure used across all campaigns for direct control per ad set
- Video creative used exclusively — all 6 campaigns marked "Videos" in naming convention
- Consistent campaign launches every 7–14 days maintains algorithm freshness and prevents fatigue
- 3-year account managed with CPL never exceeding ₹75 — disciplined bidding strategy
Campaign Overview — May 2023 to Jun 2026 — Meta Ads Manager
Case Study 05 — Ecommerce: Fresh Campaign Launch
₹88.5K Spend.
₹88.5K Spend.
₹4.58L Revenue.
5.18x ROAS in 13 Days.
Fresh campaign launch for an ecommerce brand — built from zero to 63 purchases and ₹4.58L in revenue within the first 13 days. Strong CTR of 3.38% indicates high-quality creative and targeting.
Campaign Period
Jul 1 – Jul 13, 2026
Purchase ROAS
5.18x
13-day fresh campaign average
Revenue Generated
₹4.58L
Direct website purchases
CTR
3.38%
Link click-through rate
Adds to Cart
247
63 converted to purchase
13-Day Launch Metrics
- Total spend: ₹88,501 generating ₹4,58,790 in revenue — 5.18x blended ROAS
- Best campaign: 5.88x ROAS — 21 purchases at ₹1,187.64 CPA, ₹1,46,610 revenue
- Second best: 5.39x ROAS — 19 purchases at ₹1,393.49 CPA, ₹1,42,650 revenue
- Average CPM: ₹459.74 — healthy for fresh campaigns in competitive verticals
- 247 adds-to-cart vs 63 purchases = 25.5% cart-to-purchase rate — strong funnel efficiency
Launch Strategy
- CTR of 3.38% is 1.5–2x industry average — indicates scroll-stopping creative from day 1
- 5 campaigns launched simultaneously with different audience segments to identify winners fast
- 192,502 total impressions in 13 days — strong delivery from campaign launch
- Total reach of 56,818 — tight, targeted audience for maximum relevance
- Scaling initiated on day 10 after identifying top 2 performing campaigns
Campaign Performance — Jul 1–13, 2026 — Meta Ads Manager
